Brand Loyalty In Modern Marketing: Ways to Improve It and Retain Customers

As an entrepreneur or a marketer, you must have been fascinated by some brands that enjoy a cult-like following. Their customers remain loyal to them for almost a lifetime and make repeat purchases whenever they want that particular product or service, regardless of its price. Such brands exist in every industry and come in various sizes and shapes.
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Influence Purchase Decisions with B2B Influencer Loyalty Program

B2B influencers play a huge role in influencing B2B buying decisions. As per a report published in Forbes, about two-thirds of B2B marketers opine that B2B influencer marketing enhances brand exposure and tilts the buying process in their favor.

However, just 19 percent of them implement the marketing tactic in their organizations. Like brand loyalty and channel loyalty programs, B2B influencer loyalty programs can generate a lot of revenue and bring a lot of positive results.

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